Is your Website Working for You?

Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality. Your website acts as a sales person, You should put as much thought and care into your website as you would to the display in your store’s window. 1. Where Do Your Eyes Go First? You only have a few seconds to catch a visitor’s attention. That means you need to make sure that you capture their interest immediately. You need a headline that stops them thinking whatever they’re thinking, and think instead: “hey, this looks interesting! I need to read this.” 2. Do You Know Right Away What This Website is About? Don’t have any distractions from the message you are trying to get across. If you start talking about how great your company is instead of what the visitor is interested in, you lose them. 3. Is the Important Information Immediately Visible? Site visitors want to know details as soon as possible. If they have to work too hard to find out what you’re offering, they will likely leave. You need to be clear on what you want them to do. Don’t sell more than one thing from your landing page. Decide on the main action you want them to take, and talk about only that. The best thing to do on your landing page is to provide your client something that will sign them up to your list. 4. Can You Easily Find the Benefits of the Product/Service? Too many websites cite features rather than benefits. Features won’t get the visitor’s interest. They want to know what’s in it for them. Make sure your website makes it clear to them how your product or service will change their lives. 5. Is There a Clear Call to Action? If the visitor likes what he sees, it is important to get him to take action quickly because delaying may lose his interest. Don’t have more than one call to action. This will only confuse them. 6. Are the Colors and Images Aesthetically Pleasing? If your website has too many colors and pictures, it may put visitors off rather than catch their interest. Moreover, too many images will take too long to load, and if visitors have to wait, they will lose interest. 7. Are There Long Sentences or Long Paragraphs on the Page? Don’t use fancy fonts that are hard to read or colors that are too light. If visitors have to strain their eyes in order to read, they will lose interest and leave. 8. Is the Font Easy to Read? Keep your sentences and paragraphs short, and use bullet points. Long sentences and paragraphs make it difficult to read and understand. 9. Can You Find Out More About the Owner or Employees of the Company? Make sure your site is well designed and that buttons and links are easy to click on. Your page should also have a “contact us” and “about us” page. 10. Is There an Easy Way to Contact the Business? If your website is working well, it should generate inquiries for you. Make sure visitors can find out easily how to contact you. If you are not contactable, your visitors will think that you are not reliable. They want to know that they can contact you in the future if anything goes wrong with their purchase. 11. Are the Menu Buttons Clear? Prospective customers want to know that they are dealing with a real person. That is why having an “about us” page is so important. Have a photo of you and a photo of your business at least. Make sure the visitor knows what makes your company different. 12. Do Your Visitors Feel Personally Connected? If you connect to your visitors in a personal way, they will be more likely to become customers. Tell them your story and tell them what makes you different. Have a conversational writing style and be honest. 13.Is There Multimedia? Your language should be easy to read, conversational and at about a year 9 level. This will be to your benefit because customers will identify more with you. Big corporations write differently, making customers feel like a number. 14. Is There a Visible Contact Form? A contact form is really the only way to capture the prospect’s details. Make sure you have one with a powerful magnet to help your visitor decide to join you. 15. Do You Have an Irresistible Offer? You should offer a powerful magnet to give your visitor a reason to give you his contact details. This must be a problem you solve for your visitor or something he really needs. 16. Is the Writing Corporate or Conversational? Some people prefer watching a video or podcasts to reading. Offering these will make your site more appealing. 17. Are There Links to Social Media like Seo Coventry? You can connect with your customers in different ways. Perhaps they will not want to sign up to your newsletter, but would prefer to follow you some other way: Facebook, Twitter or some other social media website. Make sure you have these available on your website. Now all you need to do is to decide what needs to change on your website, and plan to implement those changes. By 3G Marketers

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Yell miss lead you.

And that does include yell who also misslead people, spam the Internet with badly designed website with keyterm URL that are pathetic like seocompanycv1.co.uk now how is that helping your brand!! And they are short lived. My advice would be to employ an Internet marketeer, they can advise you on who to use or what campaigns to undertake. We say there’s 4 pieces to being successful online. Internet marketeer or marking company, a good website, SEO and social media. Done right you will succeed.

Cw Lep

Very impressed with the CW Lep's event today. Big bold plans and with some early achievements. There were a few questions from the audience some which made no sense but some valid points.

SEO Rip offs

In the UK businesses are still very nieve when it comes to Search engine optimisation, we live in a sociality that likes to get a bargain and unfortunately they are uneducated in this subject. The play on words I see with SEO is damn right crooked, the government needs to crack down or start educating businesses on the fastest growing market in the UK if not the World. Any SEO company that can offer a fixed fee or a package without knowing key terms first(which is 90% of them) just can not deliver and its ruining the reputation of the real SEO companies. When I do seminars I always get challenged by what I call, The 5 minute SEO, the ones that spend a week reading forums with what is usually information we posted 7-8 years which is not valid any more, it actually is good for business as after I shoot them down in flames I have a large queue of potential clients! but this is not the point, this company may well be destroying companies or ruining reputations, even getting websites banned form Google. The SME's cant afford this and it could very well put them out off business.

Have a look at our new Search Engine Optimisation Tutorial. Here you will find the basics of how to get your website in to the top ten of Goolgle.