SEO and the one minute manager.

A lot of businesses think that getting a website on Google's first page can be done by purchasing a product or software. You just have to click a few buttons and that's it. Unfortunately, that's not possible.

There are many seo tools and software that promise quick results with little work. People who used these tools have had to learn the hard way that it is not a good idea to use these 'shortcuts' tools. Google's recent updates have penalized the site that tried to beat the system with automated seo tools.

If it was that easy to get high rankings on Google then everybody could get high rankings. However, it's obvious that only some websites will make it to Google's first result page and Google chooses these websites carefully.

As an example, heres what a business coach has to do with your website success

There are many similarities between optimising a website and working with a business coach:

You must be willing to change

Good SEO programs and SEO services will tell you what you have to do but the work is still up to you. You must also be willing to implement the changes on your website. Take the advice of your SEO business coach and do something. Try to improve your website.

Do not search for reasons why improvement is not possible. Do the things that are necessary to bring your website into shape even if it requires some work (and it usually does)

You must be honest with yourself

If you want a better business then you shouldn't go to the bank and pretend that you didn't. If you want to get higher rankings on Google, you shouldn't sabotage your search engine optimisation efforts by doing things with your website that you like but aren't recommended by the SEO service.

It helps a lot if you have the right equipment

It's easier to work out if you have the right equipment. If you want to keep good accounts, you need a good accountant. If you want to get on Google's first result page, you need a good domain name, a good server, clean web pages and a good SEO Coventry tool. It will be much easier to get good results then.

Don't cheat!

These methods can work for a little time but Google detects all spam methods sooner or later and your website will be banned from the index.

If you're not afraid of change then your website will get the rankings that it deserves. It's not easy to get top 10 rankings on Google but it's also not difficult if you do the right things, give us a call we can advise you on the above and help get high ranking that will stay strong.

Can you remove competitors links?

What would you say if your competitors could delete 39% of the backlinks that point to your website? Unfortunately, this seems to be possible and it is not too difficult. If you don't want to lose your rankings, you have to keep track of your backlinks.

A blogger i have been following found out that it was very easy to get backlinks removed. He sent a link removal messages from a newnGmail account stating that he was working on behalf of a client. The results were unbelievably bad:

4% of the recipients requested money to remove the link (between £2 and £2000).

4% asked for proof that the sender of the message was really working for the linked company.

39% of the recipients deleted the backlink to the website without further questions.

Remember that this was not a link removal message from an official company website. The link removal requests were sent from a Gmail address and the sender only claimed that he worked for the linked company.

The numbers above indicate that it is extremely easy to remove the backlinks of a website:

Get a free email address with a nice name, for example shoes.com-backlink@gmail.com.

Create a link removal message with an officially sounding text. Mention the words "Google", "penalty" and maybe "Matt Cutts".

Send this message to all websites that link to the website.

Just to be sure: do not do this! I just want to illustrate how easy it is to get backlinks removed.

It's sad that Google's Penguin update has resulted in a link removal craziness that makes the above scenario possible. If you want to get lasting results, you have to do the following:

We Use safe SEO methods that play by the rules. By using these methods, you make sure that your website gets high rankings that last.

Monitor your rankings and your backlinks to make sure that your competitors don't manipulate your rankings.

Client Profile ABC Van hire.

Abc van hire has been a client of Seo Go for nearly 5 years, We started of with a basic website design with some key terms to a very big site and lots of key terms!

The website was a hard nut to crack, we believe in customer journey as much a great looks, so to present so many items at first glance was going to be a task.We investigated client needs and competitor trends, then set about creating a design to suit.  The first thing was to pester John Hugh MD of ABC Van and minibus hire into getting us some great images of the Vans and Mini buses.

Our design team then went about redesigning the images to merge with the back ground of the page. then we worked on the price structure, we ask the advice of an expert and they suggested columns with breaks.With this in mind we had to then look at the Search Engine Optimisation structure, again a challenge with this type of layout.

We launched the site with the vans and minibuses ABC had, then worked over the following weeks to get a top ten position for Van Hire, which we did.The following months were amazing for ABC as they went from strength to strength doubling and tripling the amount of vehicles they had, this created more work for Seo Go, soon the website was very large and needed more Seo.

Today Abc van hire are top of Google for over 100 key terms mostly 1st, and for over 18 individual vehicle pages.

As testament to this long friendship, ABC Van hire have asked us to develop a new website, this website is due to be launch on Friday, the site has a mind of its own!!! By that we mean it with discover what platfort is is being viewed on i.e Mobile, Tablet or PC and change itself to suit!

Not only Have ABC van hire future proofed there website, they are going Social!!! yes visit there Facebook page and like it, there will be some up and coming competitions and discounts, so keep your eye out for the new site and the Facebook.

This week we are looking at our history with Seo and our Search engine optimisation Clients.

It dawned on me this weekend just how much Seo has changed and how much Seo Go has changed because of this, I’m sure every company will tell you they strive to be the best, but how many have a portfolio to say they are the best? so I thought I would dust of the old books and notes and see just how much it has all changed and what we have done to keep up and in some instances pre-empt Google’s  behavioral patterns.

I have notes (note books actually) as far back as 2002! some even have diagrams of link building strategies which are a big no no these days. The one thing I will say is a massive percentage of the clients we had then, we still have today!

“We say the same thing about our clients as they do about us, if its wasn't for them we wouldn't be where we are today”.

I’m going to look at our friends Ferdinand Kelly today, the are  a niche commercial firm in Tamworth who also cover the Birmingham area. they are a close-knit team of committed, positive and caring people who quote  ”strive at all times to work within our points of culture so that within the team we each move closer to what we want to achieve. We work towards our clients’ goals in the same way”.

When they came to us with the mammoth task of reaching the top of search in Birmingham we jumped at the chance to prove our worth! When we started this campaign the rules of SEO were very different to what they are today, this allowed us to develop new strategies and stay ahead of the competitors over  the years because of highly competitive campaigns like this one.

Today after the years have gone by and the competition getting stronger, Ferdinand Kelly are still top and will stay there with our ongoing support.

Seo Go Partners Bit 10's Umbraco Sale!

When we meet new customers, one of the most common frustrations they have with our industry is the lack of support available to them after their website goes live. We have all walked out of a shop because of a lack of sales advice or even stormed out of a restaurant because there was a lack of service. Well in this industry it is no different. Businesses of all shapes and sizes are getting fed up with having to pay extortionate fees just to get their chosen web agency to return phone calls or investigate issues – and that's even before they attempt to fix the problem. Well if this is starting to sound alarm bells then our team at website specialists bit10 offer peace of mind with our wonderfully crafted website support contracts. Our Umbraco and Sitecore packages are priced around a business’s response time requirements - so you will only ever pay for the level that you need. And what puts us above the rest is our individually certified developers who are on hand to solve even the most complex issues. But if that isn't enough, at the moment we are offering up to 35% off our Umbraco Development and Sitecore support contracts and that’s whether we built your original website or not.

Sky Blues in the Community get grant to support grass roots coaches Sky Blues in the Community have been successful with accessing a grant from Sport England to support coaches from local grass roots football clubs, who are members of the CCFC Partnership Club scheme. The CCFC Partnership is an initiative to further develop the relationship between the Sky Blues Academy, Sky Blues in the Community, the football club and local junior teams. The scheme provides a pathway for players, group ticket schemes and a number of opportunities for clubs to observe Academy training sessions through open evening events. The arrangement also includes the John Bryan Coventry Minor League; which sees the Coventry City Academy and Sky Blues in the Community both sponsoring local junior cup competitions. The grant of £8,875 from the Sport England Small Grant Scheme allows Sky Blues in the Community to fund a variety of FA courses for coaches at partner clubs including Level One and Level Two qualifications, youth module awards and coaching disabled performers courses. The ‘Sky Blues Coach Development Scheme’ will officially launch in November and will fund places on courses throughout the 2012-13 season. Joint Head of Sky Blues in the Community David Busst said: “The coach development scheme is a great addition to the club partnership portfolio. We are delighted to be able to help contribute to coach and club development in the local area and help drive up the standards of coaching and playing at the grass roots level. “Coaching qualifications can be quite expensive, so we are really pleased to be able to remove this barrier to the coaches at clubs that also support our initiatives, such as our Player Development Centres, which have nearly 500 people attending every week.” Visit there website which was designed and developed by Seo Go.

Should we pay for links?

The web as we know it could be in jeopardy Should you have to pay to link? Sadly, it's a question we keep having to ask, because organizations and lawmakers keep giving us reason to. If you're a longtime reader, you probably already know my stance on this: the web is based on pages freely linking to each other, and when barriers are set up that impede that, it makes for a broken web. Should any person, organization or aggregation service have to pay to link to content for any reason? Let us know what you think in the comments. Search Engine Regulation Opposed by Citizens, According to National Taxpayers Union - Watch the Video >> In October, web pro news ran an article with the title: "Should You Have To Pay To Link?" Back then, it was about Central European News (CEN), a media organization that provides news, images, research, etc. to various media outlets, for money. CEN had sent payment invoices to The Huffington Post, simply because the site was linking to sources (such as The Daily Mail), which had paid for CEN's content. A couple years ago, there was the whole thing with News Corp. blocking search engine/news aggregator NewsNow.co.uk from using/linking to its content. NewsNow founder Struan Bartlett had this to say at the time: It also led to the creation of the "Right To Link campaign". A more recent example of some interesting linking policy would be this one from Lowe's. They require sites that link to Lowes.com (I'm not sure what the legal grounds here are) to fill out a form and get permission first. This is done by fax. Yes, fax. The latest incident comes in the form of proposed legislation from German lawmakers, who reportedly seek to enable content creators to charge aggregation services for using snippets, for as long as lone year. The Register points to an official document about the proposed law (in German). It's unclear whether we're only talking about the actual snippets, or if that includes the titles. According to the Register's report, aggregators may be forced to pay license fees, but if if the titles (which are essentially links), aren't included, aggregators should be able to display titles/links without snippets, without having to pay. If such a law goes into effect, it would probably make more sense to do this, for most aggregation services, though user experience could be damaged. Of course, there's one news aggregation service that we know is all about user experience (at least at the PR level) -- Google (and Google News). Would Google pay to provide snippets? If titles/links are included, that's a whole different ballgame, and in fact is really where the bulk of this threat to the web comes in. If we're talking about titles, which are essentially links, we're talking about having to pay to link to something. Even if this is only at a news aggregation service level, it's a dangerous precedent to set, given that the web at large is based on linking. There are no clear lines when you're talking about the subject of news aggregation -- particularly in the age of user-generated content and social media. I mean, what if you create a Twitter list of accounts from news agencies, and share that with your friends, for example? For that matter, the lines between what should actually be considered a news source are pretty gray too, when you're talking about blogs, social media and citizen journalism. Laws like this would have to be governed by interpretation, and any interpretation -- right or wrong -- could have tremendous effects on the web, and really, society. And let's not forget, that while a law may be designed to govern the people and companies of a country, the web is worldwide. Linking knows no geographical boundaries. When you're talking about how an aggregator like Google News delivers results, how is it any different than how Google itself delivers results. It's still about snippets and links. Such government control could not only jeopardize current news aggregation practices, but how search, as we know it, works. Matthew Ingram, who writes for GigaOm these days writes a lot about this kind of stuff, and often makes great points about the state of journalism, and the whole citizen journalism/traditional media debate. As he presents it, aggregation and curation are synonyms, for all intents and purposes, and I agree. But curation can not only come from a system like Google News or a Techmeme. It can come from a news publication itself. It can come from a single person using any publishing format on the web. That means it could be a blog, a Google+ account, a Twitter account, a Twitter list, a Facebook account or whatever. It's all about the following you have, as to how much that contributes to content being consumed by its audience. So laws like this could jeopardize how we use social media too and Seo Coventry sources . But more than that -- they could jeopardize how people use the web. It's why the publishing world wants the paid app model (like The Daily) to succeed so well, but that model will never pan out to its full potential as long as that pesky web is around -- a tap away via your phone or tablet's browser. Perhaps news organizations should start lobbying for the death of the web browser. That would go over well. Links are the web. The web is links. Links are what keeps the web alive, and are the reason we have not all been completely consumed into closed app ecosystems (though we certainly spend more of our time there than ever). One thing that continues to baffle me, is that so many publishers and news organizations are still so opposed to how the web works. Links gain you more exposure. There are legitimate points on the other side of the argument, but the fact is that links give more people more opportunities to read your content, and if they're not reading your content, they're just going to read someone else's -- someone that has figured out a better way to monetize their content -- perhaps someone that doen't care about monetizing their content. Regardless, it's not benefiting you. Of course, all efforts to see "aggregators" paying to link aren't being driven by governments. News organizations (The AP, The New York Times, The Washington Post, Gazzette, McClatchy, and numerous others) have banded together to form NewsRight, a collaboration designed to find ways of getting aggregators to pay. I haven't heard a lot of success stories about that one yet.