Search Engine Optimisation
Search engine optimisation (SEO) this is the procedure of organising and editing the content on a webpage and should include the whole of a website to increase its relevance to specific keywords on certain search engines and most important ensuring that external links to the site are correctly titled and placed. This is done with the aim of achieving a higher organic search listing and increasing the volume of targeted traffic from search engines.
One of the keys to success is SEO Web Marketing which can target different kinds of searches. SEO considers what people search for and how the search engines work. Optimising a website mainly involves editing its content and coding to both increase its relevance to specific keywords. Sometimes a sites structure must be altered too. Because of this it is, from a clients perspective, it can be better to incorporate Search Engine Optimisation when a website is being developed than to try and apply it later but this can still be done effectively.
The term search engine friendly refers to a website that has been search optimised.
The most commonly used search engines, Google, Yahoo! and Microsoft, use crawlers to search for pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. A few search engines, mainly Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoos paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links.
Search engine crawlers look at a number of different factors. Not all pages are indexed by the search engines. Distance of pages from the root directory of a site is also a factor in whether or not pages get crawled.
Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right, looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s targets. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a sites conversion rate.
Anthony Johnson (CIM)
www.seo-go.co.uk
Tuesday 9 December 2008
Monday 8 December 2008
Web design Coventry and warwickshire
Building
With so much new business being generated via websites, the need to have a website design and built with online marketing at the core is one of the 3 main targets. It is no longer sufficient to simply make a website look good (although specifically designed for the customer is key) it is now all about how to promote a site on the internet, in order to turn searchers into visitors and visitors into customers. And this all stems from the good design, layout, usability and function of a site.
Depending on the size of your site, its build quality can make or break it. A website home page must hold a visitor by showing information that they want to see. The first impressions are critical; what your company does and how you do it, your branding, and where information is posted on the site, all makes for a good and positive web visit.
But success is not just dependant on a good home page; it is making everything clear for the visitor and providing a simple journey through the site, starting from any page. As visitors may land anywhere on a site by clicking through from an advert or from a link on search engines, they must be able to navigate easily from that point in any direction.
The whole nature of the way people use the internet for information has changed. People require information very quickly and tend not to have the patience to hunt around on a website or wait for it to load. Get a website right and a link can become a customer, advocate and loyal supporter. Get it wrong and it will be an uphill battle to gain a potential client.
The web is an ideal place to actively seek a prospective customer. At Seo Go we make sure your website accurately reflects the qualities of your brand. It is an absolute must above all else that a website has an excellent clean, fresh design, layout and navigation, because a positive reaction to a website creates the potential to do business and attract returning customers time and time again
With so much new business being generated via websites, the need to have a website design and built with online marketing at the core is one of the 3 main targets. It is no longer sufficient to simply make a website look good (although specifically designed for the customer is key) it is now all about how to promote a site on the internet, in order to turn searchers into visitors and visitors into customers. And this all stems from the good design, layout, usability and function of a site.
Depending on the size of your site, its build quality can make or break it. A website home page must hold a visitor by showing information that they want to see. The first impressions are critical; what your company does and how you do it, your branding, and where information is posted on the site, all makes for a good and positive web visit.
But success is not just dependant on a good home page; it is making everything clear for the visitor and providing a simple journey through the site, starting from any page. As visitors may land anywhere on a site by clicking through from an advert or from a link on search engines, they must be able to navigate easily from that point in any direction.
The whole nature of the way people use the internet for information has changed. People require information very quickly and tend not to have the patience to hunt around on a website or wait for it to load. Get a website right and a link can become a customer, advocate and loyal supporter. Get it wrong and it will be an uphill battle to gain a potential client.
The web is an ideal place to actively seek a prospective customer. At Seo Go we make sure your website accurately reflects the qualities of your brand. It is an absolute must above all else that a website has an excellent clean, fresh design, layout and navigation, because a positive reaction to a website creates the potential to do business and attract returning customers time and time again
Friday 5 December 2008
cheap web design, funding available
Back British Business campaign, the companies that get left behind. Backing British companies has been
left behind and times have gotten worse. Companies who can can’t afford search engine optimisation
or even a website. Nov 6th 2008 (PRWEB) -- SOME of Britain’s leading business people started out
small and became giants, four of Britons top entrepreneurs tell how they would ride out the economic
storm and they hail the Backing British Businesses campaign to give small businesses a hand through the downturn.
A news release, like a news story, keeps sentences and paragraphs short, about three or four lines per paragraph.
The first couple of paragraphs should answer the who, what, when, where, why and how questions.
The news media may take information from a news release to craft news or feature article or may use information
in the release word-for-word. KAVITA, 38, runs healthcare and IT firm Oberoi Consulting,
which she started from scratch in 2001, and now has a fortune of £10million. She said:
“The current crisis is forcing more small businesses, the cornerstone of the British economy, into bankruptcy every day.
“Cash flow is critical, changes in corporation tax and reverting back to business rate relief is an absolute must.
Having bills settled quickly by public bodies would be welcomed by all.
The bank bail-outs have done nothing to free up cash — quite the opposite.
Banks are either not lending at all to small firms or charging exorbitant rates to lend taxpayers’ money.
“We need immediate and fair support from government. Seo Go
left behind and times have gotten worse. Companies who can can’t afford search engine optimisation
or even a website. Nov 6th 2008 (PRWEB) -- SOME of Britain’s leading business people started out
small and became giants, four of Britons top entrepreneurs tell how they would ride out the economic
storm and they hail the Backing British Businesses campaign to give small businesses a hand through the downturn.
A news release, like a news story, keeps sentences and paragraphs short, about three or four lines per paragraph.
The first couple of paragraphs should answer the who, what, when, where, why and how questions.
The news media may take information from a news release to craft news or feature article or may use information
in the release word-for-word. KAVITA, 38, runs healthcare and IT firm Oberoi Consulting,
which she started from scratch in 2001, and now has a fortune of £10million. She said:
“The current crisis is forcing more small businesses, the cornerstone of the British economy, into bankruptcy every day.
“Cash flow is critical, changes in corporation tax and reverting back to business rate relief is an absolute must.
Having bills settled quickly by public bodies would be welcomed by all.
The bank bail-outs have done nothing to free up cash — quite the opposite.
Banks are either not lending at all to small firms or charging exorbitant rates to lend taxpayers’ money.
“We need immediate and fair support from government. Seo Go
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